• Amazingly velvety smooth texture • Intense, dense, decadent color • Smooth, even pigment blending and distribution • Long-lasting, crease-free wear The secret to the new formula is our Pigment Infusion System™, a color vehicle that adheres firmly to the pigment and gives the formula its slip. The proprietary blend of ingredients allows the color to weave through the eyeshadow formula. What does all that mean? Crazy payment. Color that stays on your lids. Glitter that does not fall off. And a velvety suede-like softness and blend-ability. This amazing technology works for all shades and finishes. Have you ever had trouble blending a shade of black or purple? How about a mate? Each shade of Urban Decay goes on silky smooth, blends easily and stays put.
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