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- Escape into a joy-fuelled fantasy land with Gucci Flora. Evolving into a delicious Eau de Parfum fragrance, floral yet delicately sweet, Gucci Flora Gorgeous Gardenia relaunches in a campaign filled with flowers and fluffy animals. A signature floral scent for all free-spirited women full of positive energy. This perfume for women is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions. Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum absolute.